The Rhetorical Letter Writer writes a rhetorical letter to McDonald's:
If you want to make Burger King crazy pissed off, here's my suggestion: buy the St. Louis Arch and build another giant arch right the fuck next to it. If you pull that shit off, King's gonna blow a freakin' gasket.
The Rhetorical McLetter Writer"
What does this have to do with the future of advertising? Oh, you just wait.